In ancient Egypt, a shopkeeper(店主) discovered that he c...

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In ancient Egypt, a shopkeeper (店主) discovered that he could attract customers to his

shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and

vegetables in the first section. They know that customers who buy the healthy food first

will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In

department stores, section is generally next to the women’s cosmetics (化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely

to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal(吸引) to customers’ senses. Stores notice that the

smell of baked goods encourages shopping, they make their own bread each morning and then fan thebread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

do stores usually display fruits and vegetables in the first section?

A. To save customers times.

B. To show they are high quality foods.

C. To help sell junk food.

D. To sell them at discount prices.

rding to Paragraph 3, which of the following encourages customers to buy?

A. Opening the store early in the morning.

B. Displaying British wines next to French ones.

C. Inviting customers to play music.

D. Filling the store with the smell of fresh bread.

is the California builder’s story intended to prove?

A. The house structure is a key factor customers consider.