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A. and Callaway Golf Company have signed an agreement to connect the resources of their world-renowned Research and Development teams.

Ely Callaway, the firm's founder, had found great success with innovative clubs such as the Big Bertha.

Callaway has just launched GEMS, a range of beginner's clubs designed for women.

Mr Fellows is also looking to turn Callaway into a lifestyle brand by stretching it beyond golf into sporty clothing.