Colorisconsideredoneofthemostusefulandpowerfuldesigntoo...

问题详情：

Color is considered one of the most useful and powerful design tools you have. People respond to different colors in different ways. Colors tell someone if you are friendly. In the same way they affect whether someone will continue clicking through your website. Colors determine if someone will start reading your article in a magazine or post on your website.               

Colors also help to keep people involved on your website and determine how long they stay. Of course that’s not just about the content. Colors also influence how people will respond and behave.

The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast-food establishments(企业)？That is exactly the response they want.

Different cultures have different attitudes and preferences; thus, they will have another color reaction. In China, “white” stands for death and in Brazil, it is the color purple while in America it is black. People from warm countries respond favorably to warm colors; people from colder climates prefer cooler colors. In America, green is associated with jealousy or money. Blue (the most popular) is associated with trust, responsibility, belonging and coolness.

This also means that color affects shopping habits. Different colors attract different kinds of customers. Red, orange, black and royal blue attract impulse(冲动的)buyers. Pink, light blue and navy attract smart budget shoppers. There is really a lot into it. To experience this, why not click on the following large companies’ websites that have spent the funds on this type of research now?

21. This passage mainly tells us ______

A. what colors mean to people in different countries.

B. colors affect people in many different countries.

C. which kind of color does good to people’s health.

D. a good website should have as many kinds of colors as possible.

22. According to this passage, which of the following is TRUE?

A. Reds and oranges in a restaurant will make you stay there longer.

B. In Brazil, the color purple is associated with death.

C. People from warm countries will like cooler colors better.

D. People’s shopping habits will not be affected by colors

23. What would the author probably talk about in the next paragraph?

A. To offer some large companies’ websites.

B. To introduce what colors mean in different countries.

C. To tell us how to use colors in our daily life.

D. To give more examples about successful restaurants.

【回答】

BBA

知识点：*经济文化类阅读

题型：阅读理解