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AmericanfilmmakersareactivelytemptingChinesemoviefansto...

American filmmakers are actively tempting Chinese movie fans to the cinema with more Chinese plots and characters.

The motion picture, Kung Fu Panda 3, is a prime example of Hollywood trying to attract more Chinese movie ticket buyers.

The American motion picture community has developed strategies to play a larger role in film-making and distribution in China.

Paul Dergarabedian, a senior media analyst said, “A lot of studios … in the entertainment business are trying to align(使结盟) themselves with China. Everyone’s trying to scramble(争夺) and trying to figure out how best to partner with China because it’s so important as a movie market.”

The premiere date(首映日) for Kung Fu Panda 3 was carefully selected to get more people to the cinemas. The opening date coincided with the Chinese New Year. So this American movie earned more than $100 million in ticket sales that day in China.

Familiar plot lines and characters are another reason for Kung Fu Panda 3’s success in China. The cast includes the voices of internationally known movie stars, like Dustin Hoffman and Jackie Chan.

American film companies are making movie viewing more convenient for the Chinese public. Dreamworks is the film company that produced Kung Fu Panda 3. Dreamworks produced two versions of the film for domestic Chinese audiences. In America, theaters showed the film in both Mandarin and English.

Kung Fu Panda 3 went around a bit of Chinese tradition during the new year. The film was allowed to show during the holiday. Most foreign films are not allowed to show in China during the new year celebration.

The film received screen time because it was co-produced in China by Dreamwork’s Chinese partner, Shanghai’s Oriental Dreamworks.

21. How do American filmmakers make Chinese fans into the cinemas?

   A. By decorating the cinemas     B. By using Chinese pandas

   C. By adding Chinese elements    D. By reducing the ticket prices.

22. It can be inferred from the opening date of Kung Fu Panda 3 in China that_____.

   A. Kung Fu Panda 3 is well received in China

   B. the Chinese New Year needs such an American film

   C. the film is used for celebration of the Chinese New Year

   D. the filmmakers expect to take advantage of the holiday

23. Kung Fu Panda 3 received screen time in China because______.

   A. TV stations like this film     B. it sells very well in China

   C. Chinese fans like to watch it on TV    D. it’s co-produced by a Chinese partner

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