- Thefirminsiststhishasneithercannibalisedsalesofitsotherchipsasmuchasfearednorputpressureonitsloftymargins,sinceAtomcostslesstomake.Inthechocolate-barmarketinBritain,forinstance,thedeclineinKitKat'ssharewasarrestedbythelaunchofanew,morechunkybar,whic...
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