- Whenmarketersarecreatingfewernewadsandintroducingfewernewproducts,itisdoublyimportanttouserigorouspretestingtoselectthestrongestalternatives.Thosewhohadtorecallboththeirmediatorandthetranslationgotscoresaveraging51percentifthey'dbeeninthepretestingg...
- 28729