Noonecanavoidbeinginfluenced（影响）byadvertisements.Muchas...

问题详情：

No one can avoid being influenced （影响）by advertisements. Much as we may be proud of  ourselves on our good taste,  we are no longer free to choose the things we want, for advertising exerts(施加) some influence on us.  In their efforts to persuade us to Buy this or that product, advertisers have made a close study of human nature and have classified(分类) all our little weaknesses.

Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can seldom go wrong. These days, advertisers not only offer free samples, but also free cars, free houses, and free trips round the world as well. They design hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to draw the attention of millions of people in this way.

During a radio program, a company of biscuit manufacturers（制造商）once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response（反应）to this competition was active. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly large biscuit which weighed 2, 400 pounds. It had been baked by a college student who had used over 1, 000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. The manufacturers had to pay more money than they had expected, for they bought the biscuit from the student for $24, 000.

1. Why have advertisers made a close study of human weaknesses?

A. They thought it was their duty.

B. They thought it was very interesting to do so.

C. They wanted to persuade the customers to buy their products.

D. They wanted to research how much people spend buying their products.

2. Why do advertisers offer free samples and other things to people?

A. They use them to attract people’s attention.

B. Different means are being used to cheat people.

C. Their advertisements have little effect on customers.

D. They produce too many products that can’t be sold out.

3. From the last paragraph, we know that the factory failed to expect______.

A. how many people would take an interest in the competition

B. how many ingredients are needed to bake a large biscuit

C. it was possible to bake a biscuit as large as the student’s

D. the payment wouldn’t be as high as $24, 000 

【回答】

CAC

知识点：社会现象类阅读

题型：阅读理解