IoncehadmyChineseMBAstudentsbrainstormingon“two-hourbus...

问题详情：

I once had my Chinese MBA students brainstorming on “two-hour Business plans”. I separated them into six groups and gave them an example: a restaurant chain (连锁店). The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering (餐饮) service. Though I admitted the time limit had been difficult, I expressed my disappointment.

My students were middle managers, financial analysts and financiers from state-owned enterprises and global companies. They were not without talent or opinions, but they had been shaped by an educational system (体制) that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years’ teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students often said that copying was a superior business strategy (策略), better than inventing and creating.

In China, every product you can imagine has been made and sold. But so few well-developed marketing and management minds have been raised that it will be a long time before most people in the world can name a Chinese brand (品牌).

With this problem in mind, partnerships with institutions like Yale and MIT have been established. And then there’s the “thousand-talent scheme”: this new government program is designed to improve technological modernization by attracting top foreign-trained scientists to the mainland with big money. But there are worries about China’s research environment. It’s hardly known for producing independent thinking and openness, and even big salary offers may not be attractive enough to overcome (克服) this.

At last, for China, becoming a major world creator is not just about setting up partnerships with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about establishing a rich learning environment for young minds. It’s not that simple.

54. Why does the author feel disappointed at his students?

A. Because there was one group presenting a catering service.

B. Because the six groups made plans for restaurant chains.

C. Because all the students copied a case for the difficult topic.

D. Because the students’ ideas were short of creativeness.

55. Theunderlined word “scheme” in the fourth paragraph means        .

56. We can infer from the passage that        .

A. high pay may not solve the problem of China’s research environment

B. the new government program aims at encouraging imagination

C. cooperation with institutions has been set up to make a Chinese brand

D. China can make and sell any product all over the world

57. Which is the best title of the passage?

A. Reward Creative Thinking

B. How to Become a Creator         

C. Establish a technical Environment

D. Look for a New Way of Learning 

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